The Government Advertising Agency (GAA) of Kenya was established on July 1, 2015, to oversee government advertising. Its primary mandate includes centralizing government advertising activities, managing the media budget, ensuring effective communication, and
coordinating public awareness campaigns. The GAA also handles the procurement and dissemination of government media content, including public service announcements and tenders. Its role aims to improve the efficiency and consistency of government communications across digital, print, and broadcast media. By doing so, it ensures that all government communications align with national policies and reach the intended audiences effectively.
Functions
- Centralized Government Advertising: Manages all government-related advertising to streamline and ensure consistency in messaging.
- Media Budget Management: Oversees the allocation and efficient use of funds for government advertising campaigns.
- Public Awareness Campaigns: Plans and executes campaigns to inform the public about government services and policies.
- Government Procurement: Facilitates procurement of media services, ensuring transparency and accountability in all media contracts.
- Public Service Announcements: Ensures timely dissemination of essential information such as health and safety advisories.
- Media Relations: Builds and maintains effective relationships with media outlets to enhance government communications.
- Digital and Traditional Media Coordination: Oversees both online and offline government communications to ensure alignment and reach.
- Policy Implementation: Ensures all advertising aligns with national policies and government objectives.
- Monitoring & Evaluation: Tracks the effectiveness of campaigns and adjusts strategies as needed.
- Brand Management: Safeguards the government’s public image and reputation through effective communication strategies.
Important Links
Address & Contacts
- Government Advertising Agency
- Telposta Towers, Kenyatta Ave
- P.O. Box 30025-001000 Nairobi, Kenya
- mygovads@gaa.go.ke | editorial@gaa.go.ke | director@gaa.go.ke
- (+254) 020 4920000 / 1