The Kenya Tourism Board (KTB), founded in 1997 and formalized by the Tourism Act of 2011, is a government agency responsible for marketing Kenya as a top tourist destination. Its primary mandate includes crafting a national tourism strategy, promoting the country’s tourism both locally and internationally, and identifying tourism trends to guide
stakeholders. Through branding initiatives like “Magical Kenya,” KTB aims to increase global awareness of Kenya’s attractions, support sustainable tourism, and boost the sector’s economic contribution.
CEO: June Chepkemei
June Chepkemei holds a Bachelor’s degree in Public Relations and Communications and a Master’s in Communications Studies from Moi University. She also has a postgraduate diploma in professional marketing from the Chartered Institute of Marketing (UK) and an executive certificate in innovation from Stanford. Her experience includes leadership roles at Safaricom and the Kenya Investment Authority.
Management Team
June Chepkemei
CEO
Mary Maina
Director Finance & Administration
Allan Njoroge
Company Secretary
Betty Ichan
Director Market Development
Lorna Nyagah
Director Marketing Support Services
Onesmus Karanja
Manager Internal Audit
Doreen Odhiambo
Manager Strategy
Paul Kathambana
Manager ICT
Gerald Omondi
Manager Supply Chain Management
Gladys Lusweti
Manager HR & Administration
Board of Governors
Francis Gichaba
Board Chair
June Chepkemei
Chief Executive Officer
John Lekakeny Ololtuaa
Principal Secretary, State Department of Tourism
Alphina Bwaley
Director
Victor M. Shitakha
Director
David M. Tanki
Director
Jacklyne Cherop Tai
Director
Jane-Anne Munyao
Director
David Kinyangi
Director
Anthony Muriu
Director
David Mwangi
Director
Functions
- Marketing Strategy Development: Formulate and implement a comprehensive national tourism marketing strategy to enhance Kenya’s visibility as a tourist destination.
- Promotion of Tourism: Actively promote Kenya’s diverse attractions locally, regionally, and internationally to attract a wide range of tourists.
- Market Research and Analysis: Conduct research to identify tourism market needs and trends, providing valuable insights to stakeholders in the tourism sector.
- Collaboration with Stakeholders: Work in partnership with government agencies, tourism operators, and other stakeholders to foster a cohesive tourism industry.
- Branding Initiatives: Develop and manage branding campaigns like “Magical Kenya” to create a strong, recognizable image for Kenya’s tourism.
- Capacity Building: Provide training and resources to tourism operators and stakeholders to improve service delivery and enhance the visitor experience.
- Policy Advocacy: Advocate for favorable policies and regulations that support tourism growth and sustainability in Kenya.
- Event Coordination: Organize and participate in international tourism fairs and exhibitions to showcase Kenya’s offerings and engage with potential tourists.
- Sustainability Promotion: Encourage sustainable tourism practices that protect natural resources while benefiting local communities and economies.
- Monitoring and Evaluation: Continuously monitor tourism trends and the effectiveness of marketing strategies, adjusting initiatives as needed to improve outcomes.
Important Links
Address & Contacts
- P.O Box 30630 – 00100. Nairobi
- Kenya-Re Towers, 7th Floor, Upper Hill
- info@ktb.go.ke
- +254-020 2749000