Kenya Branding and Exports Promotion Agency

Home » Ministries » Investment, Trade and Industry » State Department for Trade » Kenya Branding and Exports Promotion Agency

Overview

website
chiefexe@brand.ke

The Kenya Branding and Export Promotion Agency (KEPROBA) was established in 2019 to enhance the country’s export trade and develop a strong national brand. Its key functions include promoting exports, conducting market research, and facilitating trade missions. KEPROBA has successfully implemented various initiatives to boost Kenya’s visibility in global markets, contributing to increased export volumes and the growth of local businesses. The agency plays a vital role in advising the government on trade policies and capacity building for exporters.

CEO: Floice Mukabana

Floice Mukabana is the CEO of the Kenya Branding and Export Promotion Agency (KEPROBA). She holds an Executive MBA from Jomo Kenyatta University of Agriculture and Technology and a Bachelor’s degree in Law from the University of Nairobi. With nearly 20 years of experience, she has held various senior positions, contributing significantly to Kenya’s export promotion efforts.

Management Team

Floice Mukabana

CEO

Austin Macheso

Ag. Director, Product and Market Development

Maureen Mambo

Ag. Director, Nation Brand Development, Marketing and Communication

Peterson Nyachwaya

Ag. Director, Research and Innovation

Reuben Wanjala

Ag. Director, Resource Centre

Celestine Rono

Ag. Director, Strategy, Planning & Quality Assurance

Domnick Ariro

Head of Supply Chain Management

Victor Odindo

Head of Internal Audit

Fatma Bashir

Ag. Director, Resource Mobilization and Stakeholder Management

Board of Governors

Jaswinder Bedi, EBS

Chairman

Ambrose R.M. Ogango

Director – Alt. to PS, The National Treasury

Leah Aywah Baraza

Director – Alt. to the Attorney General

Mafaka Michael Ngugi Karanja

Independent Director

Dr. Grace Kinya Muriithi

Independent Director

Mulki Warsame Mohamed

Independent Director

Functions

  • Export Promotion: Develop and implement strategies to enhance Kenya’s export trade.
  • Brand Development: Create and promote a strong national brand identity for Kenya to attract investment and trade.
  • Market Research: Conduct research and analysis to identify potential markets for Kenyan products.
  • Trade Policy Advocacy: Advise the government on trade policies and regulations to facilitate export growth.
  • Capacity Building: Provide training and support to exporters to improve their competitiveness in international markets.
  • Stakeholder Engagement: Collaborate with various stakeholders, including businesses and government agencies, to promote export initiatives.
  • Awareness Campaigns: Conduct awareness campaigns to educate the public and businesses about export opportunities.
  • Facilitation of Trade Missions: Organize trade missions and exhibitions to showcase Kenyan products and connect exporters with international buyers.
  • Coordination with Trade Agencies: Work with other trade-related agencies to streamline export processes and enhance efficiency.
  • Monitoring and Evaluation: Assess the effectiveness of export promotion strategies and adjust them based on performance metrics.

Important Links

Address & Contacts

  • P.O. Box 40247 00100 GPO-Nairobi, Kenya
  • 1st and 16th Floor Anniversary Towers, University Way
  • PR98+6H Nairobi
  • chiefexe@brand.ke
  • +254 2022285348
  • +254722205875
  • +254734228534